SmoothieBox are an online smoothie business based in the United States. They provide their customers with high quality, frozen smoothie mixes made with organic ingredients as a one time purchase or a monthly subscription.
SmoothieBox tasked us to increase sales, reduce customer churn and increase customer lifetime value.
SmoothieBox has ambitious growth targets and were referred to us by their marketing agency to provide strategic direction through our Growth-Driven Design retainer services.
We were given three clear goals:
In addition, we have built an automation that creates pre-configured bundles for affiliates. This passes bundles, products or discount codes, automatically to the checkout, streamlining the sales process.
These improvements to the customer experience have helped to increase customer LTV and reduce customer churn.
We also built a custom shipping integration (Shopify App) to send advanced shipping details through to their distribution centres (DCs). This integration ensured:
As well as these integrations, we’ve built new targeted landing pages for specific marketing campaigns that allow the team to attribute sales to each individual campaign element, and demonstrate return on investment for email marketing, social media and paid search.
We have successfully supported SmoothieBox in hitting their growth targets and continue to work with them on a monthly basis to implement strategies that drive growth. This includes the continuous optimisation of their website, management of their HubSpot account and the creation of inbound marketing campaigns to drive more sales and enhance lead generation at the top of their sales funnel.
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“James and his team have excelled at building a solid foundation for our business to grow. We have a strong SEO foundation to build from, HubSpot fully integrated and an e-commerce funnel that converts.
&beyond’s Growth-Driven Design method of managing us as a client, and our growth ideas have been a welcome change from the world of traditional web design that I came from. Lastly, the team has always been there for us when needed, and it's hard to put a value on that.”
SmoothieBox has exciting ambitions for their future growth, both in terms of their product range and revenue goals.
We continue to work closely with SmoothieBox, as an extension of their core team, to deliver continued improvements to the online user experience and impactful marketing strategies that achieve their growth targets.