Smoothiebox
Our approach
Our initial approach was to gain an understanding of SmoothieBox’s current position, determine the goals of the business and those of their customers. This process allowed us to create a strategy that would meet their requirements for long-term, sustainable growth.
We reviewed SmoothieBox’s existing technology system, examining how their website functioned with Shopify and HubSpot as well as a number of other third-party integrations.
We then redesigned their website, moving their Shopify based sales funnel onto a subdomain and the rest of their site on to HubSpot CMS to seamlessly integrate with their marketing platform. We also rebuilt their purchase funnel and box builder to optimise for conversions.
We also rebuilt the customer dashboard to address issues with churn by improving the customer’s subscription management options, enabling them to:
- Change box contents
- Pause subscription
- Adjust delivery dates
- Change payment methods
In addition, we have built an automation that creates pre-configured bundles for affiliates. This passes bundles, products or discount codes, automatically to the checkout, streamlining the sales process.
These improvements to the customer experience have helped to increase customer LTV and reduce customer churn.
We also built a custom shipping integration (Shopify App) to send advanced shipping details through to their distribution centres (DCs). This integration ensured:
- Automation in sending orders to DCs
- Automatic tracking data retrieval back to the customer
- DC selection determined by customer location
- DC instructed on how much dry ice to include in each box based on weather conditions in different states
- Delay orders scheduled to be delivered to areas affected by adverse weather events (wildfires, hurricanes etc.)
As well as these integrations, we’ve built new targeted landing pages for specific marketing campaigns that allow the team to attribute sales to each individual campaign element, and demonstrate return on investment for email marketing, social media and paid search.
