Growth-Driven Design works from the ground up, starting with the strategy phase. A comprehensive understanding of your users and a sound strategy are essential for an effective website.
First, we work with you to get to grips with your smart goals. What are the objectives of your site? How much are you looking to increase website traffic or conversion rates? Is your SEO plan effective? We hook into the data from your existing site to learn what your current website is doing wrong, and equally important, what is it doing right?
We also help you set specific design goals and decide functionality requirements. Together we determine design criteria that solve problems and connect you with customers. What kind of content will be created? Do you need more CTAs? Are you looking to simplify forms for lead collection? Do you need to build trust with customers and include more UGC? Together, we determine a wishlist for your new site, including the various elements that need improvement.
By looking at the world from your website visitors' perspective and fully understanding their desires, challenges, and behaviour, we help you develop detailed persona profiles for your different customer types. Developing personas allows you to do a more efficient job of appealing to customers and prospects and makes your website more user-friendly and increases conversion.
Your strategy allows you to track your progress as you work towards your goals. This saves you time and money in the long term because you can position your business effectively with clear messaging. Without a strategy, you risk disconnecting with your audience.
Put the work in, and the strategy phase will provide a rock-solid foundation for your website build.